Goal 1: Cultivate an environment that attracts, develops, and retains an outstanding and diverse community of students, faculty, and staff; that fosters and celebrates diversity; and that provides a sense of belonging and purpose. We cannot attain excellence in our other goals without having outstanding diversity in backgrounds and perspectives across our faculty, staff, and students, ensuring that everyone is welcomed and feels they belong.

Goal 2: Influence scholarly discourse, business practices, and policymaking through high-impact research and thought leadership. This includes providing expertise to accelerate research and innovation to help members of our campus and community create and bring viable products to market that better our world. Lundquist faculty are thought leaders whose research impacts management practice and policy, benefiting society at local, regional, national, and international levels. Their expertise also provides world-class training of PhD students, who go on to teach at other leading business programs where they help other researchers, innovators, and entrepreneurs get their ideas into the marketplace.

Goal 3: Embrace lifelong learning, research, and global perspectives. Students are at the center of all that the University of Oregon does. In that spirit, Lundquist defines student success as students’ ability to fulfill their goals in education, career, and life—to be both well-educated and positioned for career success.

Goal 4: Strengthen engagement with alumni, campus partners, industry partners, and the external community to create mutual value. A significant economic engine powering the state, region and world, the University of Oregon and the Lundquist College of Business are places where students, faculty, staff, and alumni make profound and significant contributions to business and society. We also provide our expertise to the university, industry, government, and other organizations.