A comic book-style illustration of the words The Strategic Plan and Bruce Blonigen saying Heroes of business: our mission is clear—to shape the leaders of tomorrow and unlock the secrets of commerce A comic book-style illustration of the words The Strategic Plan and Bruce Blonigen saying Heroes of business: our mission is clear—to shape the leaders of tomorrow and unlock the secrets of commerce
A black-and-white comic book-style illustration of the Lillis Business Complex
A color comic book-style illustration of the Lillis Business Complex

Better Business. Better World.

At the Lundquist College of Business, we are proud to be a nationally ranked business school at the University of Oregon, an R1 public university, and a member of the prestigious American Association of Universities (AAU) and Association of Pacific Rim Universities.

Our new, revised strategic plan outlines how the college delivers a dynamic learning environment where world-class professors engage and get to know students, where students work on real projects for real companies, and where alumni go on to high-powered jobs worldwide.

Our strategic plan is divided into four goals, illustrated below.

A comic book-style graphic of the words let's jump inside...
A comic book-style graphic of the words the quest for excellence

Goal 1: Cultivate an environment that attracts, develops, and retains an outstanding and diverse community of students, faculty, and staff; that fosters and celebrates diversity; and that provides a sense of belonging and purpose. We cannot attain excellence in our other goals without having outstanding diversity in backgrounds and perspectives across our faculty, staff, and students, ensuring that everyone is welcomed and feels they belong.

A comic book-style graphic of the words the quest for excellence

Goal 1: Cultivate an environment that attracts, develops, and retains an outstanding and diverse community of students, faculty, and staff; that fosters and celebrates diversity; and that provides a sense of belonging and purpose. We cannot attain excellence in our other goals without having outstanding diversity in backgrounds and perspectives across our faculty, staff, and students, ensuring that everyone is welcomed and feels they belong.

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A comic book-style illustration of a student and a recruiter saying Join us—the business world needs your unique powers
A comic book-style illustration of Bruce Blonigen at a job fair saying With their combined strengths, they'll conquer any challenge
A comic book-style graphic of the words the research realm

Goal 2: Influence scholarly discourse, business practices, and policymaking through high-impact research and thought leadership. This includes providing expertise to accelerate research and innovation to help members of our campus and community create and bring viable products to market that better our world. Lundquist faculty are thought leaders whose research impacts management practice and policy, benefiting society at local, regional, national, and international levels. Their expertise also provides world-class training of PhD students, who go on to teach at other leading business programs where they help other researchers, innovators, and entrepreneurs get their ideas into the marketplace.

A comic book-style graphic of the words the research realm

Goal 2: Influence scholarly discourse, business practices, and policymaking through high-impact research and thought leadership. This includes providing expertise to accelerate research and innovation to help members of our campus and community create and bring viable products to market that better our world. Lundquist faculty are thought leaders whose research impacts management practice and policy, benefiting society at local, regional, national, and international levels. Their expertise also provides world-class training of PhD students, who go on to teach at other leading business programs where they help other researchers, innovators, and entrepreneurs get their ideas into the marketplace.

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A comic book-style illustration of a student and a professor saying In the research realm, brilliant minds unlock the mysteries of business
A comic book-style illustration of a professor and several students saying Our research will shake the foundations of business knowledge and revolutionize the business world
A comic book-style graphic of the words the pillars of power

Goal 3: Embrace lifelong learning, research, and global perspectives. Students are at the center of all that the University of Oregon does. In that spirit, Lundquist defines student success as students’ ability to fulfill their goals in education, career, and life—to be both well-educated and positioned for career success.

A comic book-style graphic of the words the pillars of power

Goal 3: Embrace lifelong learning, research, and global perspectives. Students are at the center of all that the University of Oregon does. In that spirit, Lundquist defines student success as students’ ability to fulfill their goals in education, career, and life—to be both well-educated and positioned for career success.

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A comic book-style illustration of two students standing in a superhero pose saying Together, we'll create a realm where all belong—we'll forge a team of unmatched variety and strength
A comic book-style graphic of the words the network nexus

Goal 4: Strengthen engagement with alumni, campus partners, industry partners, and the external community to create mutual value. A significant economic engine powering the state, region and world, the University of Oregon and the Lundquist College of Business are places where students, faculty, staff, and alumni make profound and significant contributions to business and society. We also provide our expertise to the university, industry, government, and other organizations.

A comic book-style graphic of the words the network nexus

Goal 4: Strengthen engagement with alumni, campus partners, industry partners, and the external community to create mutual value. A significant economic engine powering the state, region and world, the University of Oregon and the Lundquist College of Business are places where students, faculty, staff, and alumni make profound and significant contributions to business and society. We also provide our expertise to the university, industry, government, and other organizations.

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A comic book-style illustration of a globe and the words Unite, heroes of Lundquist College—your combined powers are unstoppable; the Lundquist legacy grows, its reputation echoing across lands near and far
A comic book-style graphic of the words the future unfolds
A comic book-style graphic of the words the future unfolds
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A comic book-style illustration of Bruce Blonigen on the roof of the Lillis Business Complex saying Onward, heroes of Lundquist—to the top 25 and beyond
A comic book-style illustration of three students in commencement regalia with the words Forged in the fires of knowledge, they emerge ready to conquer the business world
A comic book-style illustration of an alum and a student in an office setting
A comic book-style illustration of an alum and a student in a warehouse setting
A comic book-style illustration of the words The end... or just the begginging

The Lundquist College of Business Strategic Plan is a living document that the college will frequently review and update as needed. The Lundquist Strategic Plan Advisory Committee will provide regular feedback, and we invite you to do the same by reaching out to lundquistdean@uoregon.edu.